What shoppers want: Insight into the future of retail shops

8 October 2019
As the retail sector is in the process of transformation, Axis contributes by providing solutions that help shop owners to optimize the in-store customer experience. In order to develop relevant solutions that will allow retailers to optimize the shopping experience, it is essential to understand the needs of shoppers around the world. Axis has partnered up with retail research specialists GfK and Ipsos to survey 2,500 shoppers in the fashion hotspots New York, Shanghai and in France to find out what makes a great in-store experience today and in the future.

The result highlights of Axis’ very first retail consumer research can be found in the report which can be downloaded here.

While digitization is key for the future shopping experience, there is still a clear desire for a physical retail experience. Amongst other findings, the report contains insights into the key requirements of shoppers, improvement areas and the drivers behind visits to a physical store visits.

Some of the key findings of the research include:

  • The majority of 77 per cent of the participating consumers stated that they want retailers to have both physical and online stores which complement each other, with a seamless experience across all online and offline touchpoints.
  • Technology has a role in solving key issues like reducing queues at checkouts (90% of respondents saw this as important) and providing an appropriate number of assistants at busy times.
  • The trend of “retailtainment” – shopping environments aim at providing a richer experience focused on social engagement – is gaining traction, with the region of Asia leading the change.
For more information about the findings
Check out our blogpost
Madeleine Eibrand
For further information, please contact: Madeleine Eibrand, Communications Specialist, Axis Communications
Phone: +46 46 272 18 00
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