Classroom training


Classroom training

Sales Essentials

Length: 1 day
Format: classroom
Resources: Please bring your own laptop

Course description

You want to sell more, but sometimes, selling video surveillance systems can become complex. Axis’ new sales training – Sales Essentials – enables you to sell more by identifying the sales process and tools you can use along the way, and simplifying the way you identify the right system for your customers.
This 1-day training is designed to provide you with the knowledge and tools needed to ignite new and run-rate business in network video surveillance by providing an all-round approach to generating more profitable sales results on small to medium-sized projects.

Course objectives

With Sales Essentials training, participants will be able to:

  • Understand a fresh approach to the value-added sales process
  • Gain the competitive advantage through leveraging Axis’ design tools and resources
  • Get to know Axis’ new technologies & product roadmap

Who should attend?

Professionals in a direct sales role – such as sales managers, inside & field sales, and sales engineers – or anyone new to selling network video and security solutions.

Course agenda

You can view the course agenda here

On demand


Axis Communications Academy gives you the opportunity to attend online and classroom-based courses all over the world.

You need a MyAxis account to view and register for available courses. Click Register for a course now to log in with your MyAxis account or to create a new one free of charge. Please note that it is important to register your name, company and e-mail address correctly as these will be used on your training account and printed on the certificates you earn.


For questions concerning Axis Communications’ training, please contact your local sales representative:
​Phone: +27 011 548 6780 or email:

What type of knowledge do you need?

Download our course catalogue to discover our different learning tracks tailored to meet your professional goals

Want to become an Axis Certified Professional

Master your knowledge and get worldwide confirmation of your expertise by taking the Axis Network Video Exam