Keep pace with change, prepare for the future.
In recent years, financial institutions have undergone transformational change in the face of numerous new challenges. The digitalization of offerings and services, changing customer behavior and increased competition from non-traditional banking organizations and fintech challengers has meant that costs are being scrutinized (and go to market models are being reconsidered). While bank branches are costly to maintain, they are also valuable points of interaction between the bank and its customers, both adding value to the customer experience, and allowing the bank to deliver increased revenue through financial service sales. In assessing their entire offering – online and offline – banks are being forced to adapt to change and prepare for the future.
Some would have you believe that the bank branch is dying out but, to coin a phrase, reports of their death have been greatly exaggerated. What is evident, however, is that the nature of the bank branch is transforming.
While the fundamentals of retail banking will remain – lending money, taking deposits, earning interest – banks will need to be able to differentiate themselves through exemplary customer service. The role of the physical branch in the retail bank experience, alongside seamless online and mobile service delivery, will be central to customer satisfaction.
Naturally this also includes security, both physical – safeguarding customers, employees and assets – as well as through cyber security.*
But in looking to make branch operations as innovative and efficient as possible, both in order to enhance customer experience, loyalty and retention and to improve cost efficiency, many banks are missing an untapped source of insight that can help optimize branch transformation.
Video data analytics is a logical and valuable extension to the investment already made in video surveillance and can play a key role in defining the best bank branch experience for today and tomorrow. Learn more about the potential for video analytics in this e-book (available in English).
Enhance the customer experience
Together with our software partners we are able to offer a range of intelligent video applications for our cameras. These include people counting, queue management and identifying VIP customers.
Every angle covered. Every area secured.
Branch offices face a variety of security challenges as criminals develop cleverer ways to circumvent traditional security measures. There are many areas to cover in a branch office, from overviews of the waiting areas and ATM vestibule, via images over the tellers, recycling area and vault, to close-up face images at the entrance and exit.
Flexible and future-proof system
When shifting from analog to digital surveillance, Axis’ solutions are ideal as you buy into an open and flexible platform that can be integrated into existing analog equipment and CCTV installations step by step – as they’re needed