Axis Communications publishes retail consumer report
Axis Communications, in partnership with GfK and Ipsos, surveyed 2,500 shoppers in the fashion hotspots of New York, Paris and Shanghai to find out what makes a great in-store experience both today and in the future. The results of this consumer research can be found in the report, which can be downloaded here.
This survey provides an essential understanding of shoppers around the world as retailers focus on optimizing the shopping experience. As the retail sector is in the process of transformation, Axis contributes by providing solutions that help store owners to optimize the in-store customer experience. While digitization is key for the future shopping experience, there is still a clear desire for a physical retail experience. Among other findings, the report contains insights into the key requirements of shoppers, improvement areas and the drivers behind physical store visits.
Some of the key findings of the research include:
- 77 percent of the participating consumers stated that they want retailers to have both physical and online stores which complement each other, with a seamless experience across all online and offline touchpoints.
- Technology has a role in solving key issues like reducing queues at checkouts (90% of respondents saw this as important) and providing an appropriate number of cashiers at busy times.
- The trend of “retailtainment” – shopping environments that aim at providing a richer experience focused on social engagement – is gaining traction, with the region of Asia leading the change.