Axis acquires Cognimatics and 2N to strengthen retail offering and IP intercom services globally
The addition of Cognimatics’ knowledge and technology strengthens Axis’ solution offering in the fast-growing retail market segment. Cognimatics’ technology is for example used for people counting, queue measurement and occupancy estimation. The Proven analytics technology to optimize real-time customer behaviour strengthens Axis Communications offering within store optimization on a fast-growing market.
“Cognimatics’ products are well-known with a successful track record in the retail sector, and complement our solutions in that market. Their commitment to developing innovative and easy-to-use products is consistent with Axis’ approach to providing the highest value solution for a range of customer needs. We are excited to be able to offer our partners and end users solutions that act as a natural complement to their existing Axis solutions,” says Ray Mauritsson, CEO at Axis Communications.
2N is the number one player in the field of IP intercom, and also operates in other areas, for example, IP audio and IP lift intercom. The company has well-established sales channels through electricians and telecom installers as well as lift manufacturers, which can serve as a complement to Axis present global sales channels. At the same time, 2N will benefit from Axis’ strong market position and R&D resources.
“The acquisition supports our ambition to contribute to a smarter and safer world. There is an increased customer demand for integrated solutions with open standards that deliver enhanced security. Together with 2N we can meet that demand,” says Peter Lindström, Vice President New Business at Axis Communications.
The 2N brand will remain, and the company will operate as a subsidiary within the Axis group. The joint operations will concern knowledge sharing and assisting each other in R&D and market access. An important joint task is to accelerate the convergence from analog systems towards IP intercom and develop new opportunities.
“We plan for development and growth for Axis as well as for 2N. The market is growing, and by acquiring 2N we can continue to drive the change in the market,” says Peter Lindström.