Boosting mall performance through analytics

    The way in which people shop has been slowly changing. With the rise in popularity of online shopping, people can get anything they like delivered to their door, so the reasons they attend malls is for the whole experience. More than just shopping,   malls now and in the future are about giving visitors unique experiences, […]

      Optimizing the in-store experience for the connected customer

      Data. Increasingly at the heart of every business, the ability to collect, analyze and derive actionable insights from multiple sources of data in real-time can be the difference between winning a customer or seeing them captured by the competition. For retailers, providing an exemplary customer experience both online and offline is critical in attracting new […]

        Shopping as entertainment: retail outlets challenge their digital counterparts

        We attended this year’s EuroCIS, a leading fair for retailers held in Düsseldorf, to see what trends and developments the 12,000 visitors from Europe and abroad are seeing in the area of retail technology. At the show we presented our newest solutions for security and store optimization. But we weren’t only showcasing network cameras in […]

          Using video analytics to charm the reluctant shopper

          I’m not an enthusiastic shopper. I prefer online  shopping; it’s easier, quicker and more comfortable from my sofa. But sometimes I do have to reluctantly venture in-store – so how can I be tempted into the many retail outlets available on the high street? In this post I will explain how retailers can use video […]

            Queue management, and its impact on customer preference (and profitability)

            Nobody enjoys a queue. At best, we regard them as a necessary evil. At worst, they can be the difference between a sale and an abandoned shopping basket (with customer dissatisfaction guaranteed). In addition to my obvious professional interest, studying how retailers manage the queues in their stores has become something of a personal obsession! […]