This post is written by Andy Martin, Retail Lead – VSaaS/Analytics at Morphean SA. Read more about Andy at the bottom of this page. With increased competition from omni-channel and online outlets leading to tightening retailer margins, I have seen a growing pressure on the high-street to combat theft, reduce shrinkage and grow in-store revenues. […]
How can analytics help improve the retail customer experience and ultimately drive sales? What additional customer insight can they provide? How can retailers use this information? And where should they start? These are some of the fundamental questions retailers have when considering analytics to optimize their business. Back to basics The obvious starting point for […]
This post is written by Andy Martin, Retail Lead – VSaaS/Analytics at Morphean SA. Read more about Andy at the bottom of this page. The impact of international organised retail crime groups operating within the UK is huge. In 2016 we saw the total cost of crime suffered by the retail sector amounting to an […]
With online and mobile shopping becoming ever more popular, brick and mortar stores find themselves under increasing pressure to attract and retain customers. Whether a customer will return is often down to the shopping experience he has had. Not finding the products they are looking for, having to wait to be served by a shop […]
For a retail operation of any kind, one of the most important considerations is enhancing and optimizing the customer experience. From the moment a potential customer steps in a store, to the point where they exit, smart retailers know that every detail counts in making customers happy and encouraging them to do business in a […]
