Marketing research as continuous practice in Retail

    If the pre-Socratic philosopher Heraclitus sat in front of a notebook today to analyze customer flow data from a department store dashboard, he would certainly say “I told you so”. According to him, nothing is permanent except change. This ancient perspective, which highlights the ever-changing nature of things, can be verified by any retail manager […]

      Building smart cities for real: Reflections on Smart City Expo World Congress 2019

      I have been speaking about smart cities for several years now and, as part of this, I was often asked to define, “What is meant by a smart city?” However, now that smart cities are no longer just concepts, the conversation has started to shift.  Technological developments have led to a rapid rise of smart […]

        Critical Infrastructure safety and security: Oil & Gas as the ideal example

        Its name highlights its importance. Critical Infrastructure is defined as those systems, networks and assets that are essential for the functioning of a society and economy. Areas of Critical Infrastructure include the provision of energy, the extraction and production of oil and gas, mining, telecommunications, water treatment and sewage, food production, and manufacturing. All of […]

          Enhancing the bank customer experience with video analytics and audio

          What is the best way to stand out in a highly regulated market where largely the same product offerings are available to every consumer? And most important, how do you maintain customer loyalty in such a commoditized market? This is the challenge for the world’s retail banks. Many would argue that exceptional customer service is […]

            Filming rats and bats in the urban jungle of Amsterdam

            If I have learned anything since I started working in the marketing team at Axis Benelux, it is that our cameras can serve many purposes other than security.  Axis solutions can be quite useful for improving a business’ efficiency, or helping enhance the sustainability practices of an entire city. The extent of the camera’s usefulness […]

              5 technology trends affecting the security sector in 2020

              I always start the forward-looking technology trends blog post with a glance back at what was written last year. Not only is it borne from a curiosity about the accuracy of my future-gazing (which is always a risky activity!), but it’s interesting to see if any new trends have emerged during the year that we […]