Creating a sustainable business with competence and values

Atul Rajput

As Axis continues to deliver its progressive vision to innovate for a smarter and safer world, we need at all times to consider the trends in a global market that is increasing its focus on sustainable methods of operation.

Sustainability is the driving force behind our operations. We recognise that customers, staff and partners are not only increasingly looking to deploy environmentally friendly products, but they are also demanding their suppliers operate in a sustainable way.

Many firms believe that values come second to pragmatic business practice. Releasing the next innovative piece of technology sometimes seems more important than ensuring that the product has a positive impact on its customers as well as the environment.

The environmental impact of our products is central to our sustainability agenda, and our target is to reduce CO2e per unit sold by 20% between 2016 and 2021. In our manufacturing process, we aim to reduce the use of virgin and toxic materials. New product designs are scored using a Green Design Evaluations Form, which makes clear and encourages progress towards our overall goals.

The result is that 95% of materials used in Axis products can be recycled or combusted at the end of their life. In addition, 93% of Axis network cameras are now PVC free.

Economic and social responsibilities are also vital

But sustainability is about more than environmental concerns and today, as awareness grows of poorly implemented cyber-security practices in light of the GDPR, the IoT world in which we operate is at risk of being caught up in a public backlash. Sustainability also means operating with integrity, which is crucial to retaining a customer’s trust.

Axis is paving the way in sustainable business practices as we continually strive to provide an attractive and safe workplace defined by equality and diversity, and commit to an ethical approach in all our business relationships. The real distinguishing features in achieving this sustainability goal are competence and values.

Historically, a corporation’s total value was thought of as the sum of its tangible assets and in 1999, 80% of a company’s value was tied up in tangible assets. Today, that figure has reversed. Value is derived from people, culture, brand and other intangible assets, making up 80% of a business’s total value.

Our values for long-term economic, social and environmental responsibility are based on the UN Global Compact’s 10 principles in the areas of environment, labour, human rights and anti-corruption. Through our sustainability efforts, we contribute to the UN’s sustainable development goals.

While competence ensures that products stay relevant and are trusted by customers, it is more important than ever that businesses begin developing a cohesive company culture that always looks to long-term sustainability over short-term gain. It is this way of thinking that underlines the way we make business decisions.

A global survey among our partners revealed that 82% of respondents were very satisfied with Axis, a confidence emphasised by our staff, 91% of whom believe Axis is a very good place to work. But sustainability goes even further than customer & staff satisfaction and environmental impact – we are also implementing new goals for supplier audits, tightening our Supplier Code of Conduct, drawing up a new global diversity policy and introducing initiatives to train women in technology and to promote a greater interest in technology among young women.

This is just the beginning of the journey towards a more compassionate and sustainable way of doing business. As a leading market player, not only must we pursue a sustainable business model, but we have a duty and responsibility to the wider community to deliver it.

Read our latest Annual and Sustainability Report for further information: http://www.axis-communications.com/sustainability-wp