The high street surveillance revolution – a journey towards intelligence

    This post is written by Andy Martin, Retail Lead – VSaaS/Analytics at Morphean SA. Read more about Andy at the bottom of this page. There is a great competitive force at work against high street retailers, one that continues to tempt customers into spending their hard-earned cash elsewhere. This is of course online shopping, with […]

      Queue management, and its impact on customer preference (and profitability)

      Nobody enjoys a queue. At best, we regard them as a necessary evil. At worst, they can be the difference between a sale and an abandoned shopping basket (with customer dissatisfaction guaranteed). In addition to my obvious professional interest, studying how retailers manage the queues in their stores has become something of a personal obsession! […]

        Increasing retail profitability through intelligent loss prevention strategies

        This post is written by Andy Martin, Retail Lead – VSaaS/Analytics at Morphean SA. Read more about Andy at the bottom of this page. With increased competition from omni-channel and online outlets leading to tightening retailer margins, I have seen a growing pressure on the high-street to combat theft, reduce shrinkage and grow in-store revenues. […]

          Retail technology that delivers customer insight

          How can analytics help improve the retail customer experience and ultimately drive sales? What additional customer insight can they provide? How can retailers use this information? And where should they start? These are some of the fundamental questions retailers have when considering analytics to optimize their business. Back to basics The obvious starting point for […]

            Police and retailers must join forces in the fight against organised retail crime

            This post is written by Andy Martin, Retail Lead – VSaaS/Analytics at Morphean SA. Read more about Andy at the bottom of this page. The impact of international organised retail crime groups operating within the UK is huge. In 2016 we saw the total cost of crime suffered by the retail sector amounting to an […]