About Johan Åkesson

Johan is Mr Retail at Axis. His job is to think about how the company works with the retail sector globally. Prior to Axis, Johan was VP of Marketing at Ericsson Technology Licensing, specifically focused on Bluetooth, which he helped to pioneer. He has also worked at ABB Automation and holds a Bachelor Degree in Computer Science from University of Lund, Sweden.

Posts by Johan Åkesson:

Inside the mind of the customer

By Johan Åkesson | December 24, 2017 March 30, 2017 | Industry-specific solutions 0 comments

With online and mobile shopping becoming ever more popular, brick and mortar stores find themselves under increasing pressure to attract and retain customers. Whether a customer will return is often down to the shopping experience he has had. Not finding the products they are looking for, having to wait to be served by a shop […]

0 comments

Attention Retailers! Think about sound as part of the total customer experience

By Johan Åkesson | December 24, 2017 February 23, 2017 | Industry-specific solutions 0 comments

For a retail operation of any kind, one of the most important considerations is enhancing and optimizing the customer experience. From the moment a potential customer steps in a store, to the point where they exit, smart retailers know that every detail counts in making customers happy and encouraging them to do business in a […]

0 comments