About Hedgie Bartol

Hedgie Bartol serves as a business development manager for the retail segment at Axis Communications, Inc. In this role, Mr. Bartol works closely with partners and retailers on strategic surveillance installations designed to maximize loss prevention and streamline business operations. Mr. Bartol joined Axis in July of 2011, bringing more than 20 years of experience in retail loss prevention to the position. His expertise extends to retail-specific solutions ranging from access control, identity management, and fraud prevention technologies to systems integration, video management software and network camera technologies. Prior to joining Axis, Mr. Bartol served as retail sales manager for Milestone Systems developing the vertical market segment through end-user and channel partner relationships. Mr. Bartol also served as the national business development manager for Diebold’s Retail Solutions Group, establishing the Diebold brand, identifying creative marketing opportunities, and increasing revenue. Over the years Mr. Bartol has secured a multitude of national retail accounts and built strong brand recognition with his active industry participation and strategic relationships. Mr. Bartol is a graduate of Catawba College and serves on the Retail Council of ASIS, the RILA Vendor Advisory Board, the Vendor Advisory Board for LP Magazine as well as other numerous trade organizations. He also holds a Loss Prevention Qualified (LPQ) designation through the Loss Prevention Foundation.

Posts by Hedgie Bartol:

    The retail landscape is changing: How to adjust with audio and analytics

    Not long ago, taking a trip to the retail store, dining out, and going to the gym were normal things to do, among other leisurely activities. This all came to an abrupt halt when many states put into effect shelter-in-place orders. But now, as some states begin to slowly reopen, retail stores are faced with […]

      Adopt and evolve: Three trends for retailers to equip the stores of tomorrow

      According to Riepl’s law – a hypothesis that was formulated by the German journalist Wolfgang Riepl – new, enhanced types of media will never make existing media types disappear. For example, the radio, won’t replace the newspaper. Instead, what happens is more of a convergence that often leads to a different way of using old […]

        Loss prevention ROI: How RC Willey improves interdepartmental cooperation

        With 13 stores and three distribution centers in Utah, Idaho, Nevada, and California, RC Willey is a major name in home furnishings on the west coast selling furniture, appliances, electronics, flooring and mattresses. Founded in 1932 by Rufus Call Willey, a door-to-door salesman selling Hotpoint Brand appliances out of a pickup truck, the company has […]