Anna Arwidi

About Anna Arwidi

Anna Arwidi joined Axis in 2016 through the acquisition of Cognimatics AB. As Business Development Manager, Retail Solutions, Anna works closely with Axis sales regions and customers, with a focus on retail analytics. Like most people she considers queuing a necessary evil, whereas good customer service makes her heart sing. She admits to occasionally shopping online, but feels strongly that brick-and-mortar store aesthetics and tailored marketing offer a more satisfying shopping experience. When she is not at Axis, Anna likes to read, mainly novels. She also enjoys travelling and spending time with her family outdoors.

Posts by Anna Arwidi:

    Bergendahls Food enhances the customer experience with network video

    In addition to its established use in security, the addition of analytics has seen retailers use video as a key strategic tool in enhancing the in-store customer experience. The enhanced capability of network cameras and other connected devices allows retailer to optimize stores, including improvements to the customer journey, and more effective displays, announcements and […]

      Trends in the use of video analytics in retail to reduce shrinkage

      Video surveillance is the most deployed form of physical loss prevention technology. Starting with the basics, it’s important to make sure that the surveillance system is as effective as possible. Comprehensive coverage of a store is key, particularly in areas of high risk: the point of sale and exits. Once these fundamentals are covered, using […]

        Reducing shrinkage by targeting internal theft

        Retail is going through a period of significant change. With competition from online retailers and changes to in-store shopping habits, securing margin is becoming more important than ever. Through this change, video surveillance has persisted as the go-to tool for loss prevention professionals – according to IHS Markit’s Retail Security Report 2017. Loss through theft […]

          Levelling the retail analytics playing field

          Data. Increasingly at the heart of every business, the ability to collect, analyze and derive actionable insights from multiple sources if data in real-time can be the difference between winning a customer or seeing them captured by the competition. And one sector where the use of data can be to the difference between success and […]

            Queue management, and its impact on customer preference (and profitability)

            Nobody enjoys a queue. At best, we regard them as a necessary evil. At worst, they can be the difference between a sale and an abandoned shopping basket (with customer dissatisfaction guaranteed). In addition to my obvious professional interest, studying how retailers manage the queues in their stores has become something of a personal obsession! […]

              Retail technology that delivers customer insight

              How can analytics help improve the retail customer experience and ultimately drive sales? What additional customer insight can they provide? How can retailers use this information? And where should they start? These are some of the fundamental questions retailers have when considering analytics to optimize their business. Back to basics The obvious starting point for […]