Anna Arwidi

About Anna Arwidi

Anna Arwidi joined Axis in 2016 through the acquisition of Cognimatics AB. As Business Development Manager, Retail Solutions, Anna works closely with Axis sales regions and customers, with a focus on retail analytics. Like most people she considers queuing a necessary evil, whereas good customer service makes her heart sing. She admits to occasionally shopping online, but feels strongly that brick-and-mortar store aesthetics and tailored marketing offer a more satisfying shopping experience. When she is not at Axis, Anna likes to read, mainly novels. She also enjoys travelling and spending time with her family outdoors.

Posts by Anna Arwidi:

    Optimizing the in-store experience for the connected customer

    Data. Increasingly at the heart of every business, the ability to collect, analyze and derive actionable insights from multiple sources of data in real-time can be the difference between winning a customer or seeing them captured by the competition. For retailers, providing an exemplary customer experience both online and offline is critical in attracting new […]

      Reflections on retail’s big show: NRF 2018

      A big show in the Big Apple: NRF ’18, the National Retail Federation’s annual event in New York City, is one of those industry events that reaches beyond the borders of the country where it is located. For the global physical retail sector, NRF defines the trends and issues that we will be talking about throughout […]

        Bergendahls Food enhances the customer experience with network video

        In addition to its established use in security, the addition of analytics has seen retailers use video as a key strategic tool in enhancing the in-store customer experience. The enhanced capability of network cameras and other connected devices allows retailer to optimize stores, including improvements to the customer journey, and more effective displays, announcements and […]

          Trends in the use of video analytics in retail to reduce shrinkage

          Video surveillance is the most deployed form of physical loss prevention technology. Starting with the basics, it’s important to make sure that the surveillance system is as effective as possible. Comprehensive coverage of a store is key, particularly in areas of high risk: the point of sale and exits. Once these fundamentals are covered, using […]

            Reducing shrinkage by targeting internal theft

            Retail is going through a period of significant change. With competition from online retailers and changes to in-store shopping habits, securing margin is becoming more important than ever. Through this change, video surveillance has persisted as the go-to tool for loss prevention professionals – according to IHS Markit’s Retail Security Report 2017. Loss through theft […]

              Queue management, and its impact on customer preference (and profitability)

              Nobody enjoys a queue. At best, we regard them as a necessary evil. At worst, they can be the difference between a sale and an abandoned shopping basket (with customer dissatisfaction guaranteed). In addition to my obvious professional interest, studying how retailers manage the queues in their stores has become something of a personal obsession! […]