“The customer is always right” has long been every retailer’s mantra. But with more stock and larger stores to maintain and manage, focusing on customers can be tricky amongst the operational requirements retail staff face daily. Customers are easily attracted through floor tactics such as in store events, having more dynamic in-store experiences and personalized […]
In the recent research we undertook with retail research specialists Ipsos and GfK, some of the most striking findings relates to the importance that convenience plays in the shopping experience. The ability to find products on clean and tidy shelves, try clothes on without waiting too long and in pleasant surroundings, return items efficiently and […]
E-commerce has dramatically changed how people shop, and led retailers to rethink the role of their stores. With change being a constant and continually accelerating, there is truly only one way to learn what shoppers want and expect their shopping experience to be like and that is by asking them directly. Together with retail research […]
The way in which people shop has been slowly changing. With the rise in popularity of online shopping, people can get anything they like delivered to their door, so the reasons they attend malls is for the whole experience. More than just shopping, malls now and in the future are about giving visitors unique experiences, […]
Data. Increasingly at the heart of every business, the ability to collect, analyze and derive actionable insights from multiple sources of data in real-time can be the difference between winning a customer or seeing them captured by the competition. For retailers, providing an exemplary customer experience both online and offline is critical in attracting new […]
Video surveillance is the most deployed form of physical loss prevention technology. Starting with the basics, it’s important to make sure that the surveillance system is as effective as possible. Comprehensive coverage of a store is key, particularly in areas of high risk: the point of sale and exits. Once these fundamentals are covered, using […]
