About Anna Arwidi

Anna Arwidi joined Axis in 2016 through the acquisition of Cognimatics AB. As Business Development Manager, Retail Solutions, Anna works closely with Axis sales regions and customers, with a focus on retail analytics. Like most people she considers queuing a necessary evil, whereas good customer service makes her heart sing. She admits to occasionally shopping online, but feels strongly that brick-and-mortar store aesthetics and tailored marketing offer a more satisfying shopping experience. When she is not at Axis, Anna likes to read, mainly novels. She also enjoys travelling and spending time with her family outdoors.

Posts by Anna Arwidi:

    Personalization: The heart of the retail revolution

    “The customer is always right” has long been every retailer’s mantra. But with more stock and larger stores to maintain and manage, focusing on customers can be tricky amongst the operational requirements retail staff face daily. Customers are easily attracted through floor tactics such as in store events, having more dynamic in-store experiences and personalized […]

      Make convenience a cornerstone of your retail store strategy

      In the recent research we undertook with retail research specialists Ipsos and GfK, some of the most striking findings relates to the importance that convenience plays in the shopping experience. The ability to find products on clean and tidy shelves, try clothes on without waiting too long and in pleasant surroundings, return items efficiently and […]

        What do shoppers really want from the retail experience?

        E-commerce has dramatically changed how people shop, and led retailers to rethink the role of their stores. With change being a constant and continually accelerating, there is truly only one way to learn what shoppers want and expect their shopping experience to be like and that is by asking them directly. Together with retail research […]

          Optimizing the in-store experience for the connected customer

          Data. Increasingly at the heart of every business, the ability to collect, analyze and derive actionable insights from multiple sources of data in real-time can be the difference between winning a customer or seeing them captured by the competition. For retailers, providing an exemplary customer experience both online and offline is critical in attracting new […]