In the recent research we undertook with retail research specialists Ipsos and GfK, some of the most striking findings relates to the importance that convenience plays in the shopping experience. The ability to find products on clean and tidy shelves, try clothes on without waiting too long and in pleasant surroundings, return items efficiently and […]
E-commerce has dramatically changed how people shop, and led retailers to rethink the role of their stores. With change being a constant and continually accelerating, there is truly only one way to learn what shoppers want and expect their shopping experience to be like and that is by asking them directly. Together with retail research […]
The way in which people shop has been slowly changing. With the rise in popularity of online shopping, people can get anything they like delivered to their door, so the reasons they attend malls is for the whole experience. More than just shopping, malls now and in the future are about giving visitors unique experiences, […]
Data. Increasingly at the heart of every business, the ability to collect, analyze and derive actionable insights from multiple sources of data in real-time can be the difference between winning a customer or seeing them captured by the competition. For retailers, providing an exemplary customer experience both online and offline is critical in attracting new […]
A big show in the Big Apple: NRF ’18, the National Retail Federation’s annual event in New York City, is one of those industry events that reaches beyond the borders of the country where it is located. For the global physical retail sector, NRF defines the trends and issues that we will be talking about throughout […]
In addition to its established use in security, the addition of analytics has seen retailers use video as a key strategic tool in enhancing the in-store customer experience. The enhanced capability of network cameras and other connected devices allows retailer to optimize stores, including improvements to the customer journey, and more effective displays, announcements and […]
