Global consumer perspectives on ATM safety
The automatic-teller machine – more commonly known as the ATM (or, depending where you live, cash-point, hole-in-the-wall, Bankomat, pankkiautomaatti or flappentap) – celebrated its 50th anniversary in 2017. Even in a world which we’re told is becoming ever-more cashless, the ATM still plays a central role in consumers’ lives across the globe, not only in providing access to money, but in the provision of a growing range of banking services. As such, they’re a critical aspect of the banking customer experience.
In surveying more than 6,000 consumers around the world, in markets including the US, UK, Germany, France, Italy, China and Colombia, we found that many people have concerns about their personal safety when using an ATM, even to the point of frequently choosing not to use one for fears around security. It’s an obvious thing to say, but if customers stop using ATMs after certain hours or in certain places because they fear for their safety when making cash withdrawals, this can have a negative impact on the relationship with their bank.
Our research report – which can be downloaded for free here – not only highlight the keys areas of concern about safety in using ATMs, but also look at those measures that consumers would see as having the most benefit.
We hope you find the report insightful, and welcome your thoughts. More information about Axis’ ATM security solutions can be found here.