Classroom training


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Sales trainings - US

The Axis Communications’ Sales Essentials training is designed to provide you with the knowledge and tools needed to ignite new and run-rate business in network video surveillance. This course provides an all-around approach to generating sales by training on the importance of the sales cycle, selling against objection, and developing strategies that focus on communicating the value of network video to meet the customer’s needs.

In addition, this 1-day course will take you through the various resources Axis has to offer including sales support, marketing programs, vertical market segments, and the complete ecosystem of our partner network. This class will be interactive with a combination of lecture, workshops and real life scenarios to assist those of any sales level become more successful in selling IP Video.

Participants will also receive an AXIS M1025 Camera* and other learning items to take what you have learned out into the field.
*Axis Academy may change what is offered for trainings then what is listed.

Learning objectives

Participants will be able to:

  • Understand the importance of utilizing the sales cycle from prospecting leads to securing repeat business
  • Identify best practices for presenting IP video surveillance solutions to end users
  • Develop unique, "outside-the-box" business strategies
  • Conduct Axis product demonstrations to end users
  • Effectively utilize your partnership with Axis for sales and marketing support

Please consider the course descriptions and agendas matching your choice of Axis Communications' Academy training.

Course description Course agenda
Sales Essentials

Advanced Sales Essentials Course Description
Sales Essentials agenda

Advanced Sales Essentials Agenda

Register for a training


  Dates Location Course Fee
July 8, 2015 Birmingham, AL Advanced Sales Essentials with Q1614 Network Camera USD 499

Note: Class sizes are limited. Axis reserves the right to cancel any event up to 10 calendar days prior to the start date. Notification of cancelled events will be sent to the attendees via e-mail. We will not give any refunds if you are forced to miss a class. We will allow you to attend another Axis Communications’ Academy course any time within 1 year at no cost if you miss your scheduled class.

Prerequisites: Recommended that participants have a basic understanding of network video. Brief online courses, tutorials, and guides can be found on the Axis Learning Center.

For questions concerning Axis Communications’ Academy training, please contact us at 800-444-2947 opt. 3 or e-mail