A camera is only as good as the light available. In the Virtual Light Studio application above, you can see how different a scene appears, depending on how much light there is, what type of light you're using and where you place your lighting.
When the application opens, the time is set to noon. You can set the slider to different times of the day and see how the natural light decreases or increases.
Play around and see how a poorly installed illuminator lets the shadows cover the man in the shade or how brightness and glare makes the object invisible. And, if it's important to see colored details like the sign on the man's t-shirt, what type of light should you go for?
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