Smarter, safer world

A smarter, safer world

The right to feel safe and secure is one of the most important basic principles in society, and this is where surveillance systems have an important function, as long as they are used in accordance with prevailing legislation.

The important debate about the implications of surveillance on privacy has in recent years shifted focus to address policy and the collection and usage of data rather than hardware, such as security cameras.

Furthermore, developments in network camera technology have led to a number of different applications that can be implemented to limit surveillance and thus protect privacy.

Privacy masking

Innovations in network video technology enable the use of anonymization and limitation functionalities to provide additional privacy protection. Axis offers 3D privacy masking in most Axis PTZ dome cameras. It enables selected areas of a scene to be blocked or masked from viewing and recording. It allows masking to be maintained even as the camera’s field of view changes through panning, tilting and zooming as the masking moves with the camera’s coordinate system.


To record only what’s necessary

Despite this Axis and its global network of application development partners (ADP) offer advanced software solutions that, when implemented in surveillance systems, can be used to ensure that cameras only record what’s necessary.

Examples of privacy protection functions include:

  • Recording time restrictions
  • Configurable pan, tilt and zoom limits
  • Masking and other privacy protection features

These can, for instance, be used in systems monitoring traffic flows, where the goal is to discover irregular movements rather than identifying individuals or vehicles. Axis’ products and solutions also support encryption, IP address filtering, data access limitations and other data and network protection capabilities.

Best practices

To further protect people’s privacy, Axis actively informs all its partners to ensure, to the extent possible, that its network cameras and solutions are installed and used appropriately and that video material is protected and safely stored.

Careful compliance with Axis’ best practices, as well as national and international regulations, contribute to lessening the risk of instances where cameras are being operated inappropriately.

The end-users are responsible for how surveillance cameras are used and how video material is stored, which are the two most important aspects of privacy. Through a combination of technology innovation, compliance and best practices, Axis works together with its partners to ensure that security does not come at the expense of privacy.