Axis cameras deliver loss prevention benefits to global retailer Paul Smith

AXIS M3014 Network Cameras provide discreet, scalable surveillance today and retail business intelligence in the future

“Today the new system is only used if there is a security incident. But in the future we expect managers in specialist areas like visual merchandising to access cameras to assess whether agreed store layouts for new lines are being observed and whether these are working for store visitors.” Lee Bingham, Head of IT, Paul Smith.

Mission

Fast-growing retailer and fashion designer Paul Smith needed to replace an ageing, failing legacy analogue-based CCTV camera estate located in its 45 stores around the world. Paul Smith’s IT department therefore took over the management of the legacy cameras with a view to upgrading the whole system to IP video, over a three year period. To meet its targets Paul Smith needed a system that was capable of lasting at least 10 years. Therefore it required a network camera manufacturer which had global support capability, as well as retail sector expertise and a strong focus on research and development to future-proof the new investment.

Solution

After a painstaking evaluation process, Paul Smith selected Axis network cameras. The company specified AXIS M3014 Network Cameras in all stores, as part of the complete IP video upgrade, with most stores fitted with 8-12 cameras. Additionally, store rooms of some outlets were equipped with AXIS M3005-V Network Cameras. A total of over 550 cameras will have been installed by the end of the 3-year IP video upgrade programme in 2015. Six stores with known loss prevention issues were earmarked for a hybrid CCTV-IP solution to help deliver rapid results. In these stores AXIS Q7406 Video Encoder Blades were fitted into existing local CCTV servers, enabling current CCTV cameras to be integrated into Paul Smith’s new IP-based video surveillance system. 64 analogue cameras have so far been brought onto the network in this way.

Result

Paul Smith is replacing an ageing and unmanageable CCTV estate with a state-of-the-art IP video system. This provides 100% store-wide coverage and HDTV 720p images in all its fully owned stores globally. AXIS M3014 is designed to fit into the same size ceiling void as a standard spotlight and is so discreet that it is often mistaken for a spotlight rather than a powerful HDTV network camera. Paul Smith is able to gather high quality images capable of use as evidence in a court of law. In the future it will also provide a platform to integrate video analytics software for dwell-time analysis, heat mapping, people counting, facial recognition and even CRM and Point of Sale systems integration.

Related links

AXIS M3014 Fixed Dome Network Camera
Retail

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