PRESS RELEASE
3rd April 2008

Axis takes video surveillance to new heights

Axis Communications, the global leader in the network video market1, today announced the introduction of a new generation of network video products built upon Axis’ in-house developed ARTPEC-3 chip. This new generation of products includes the H.264 video compression standard which is more cost efficient and will simplify deployment and management of large systems.

With the introduction of a new generation of network video solutions, Axis takes video surveillance to new heights. By integrating the H.264 video compression standard into every new generation product, Axis will boost the capabilities of modern video surveillance.

By using H.264 in all new generation network cameras, video encoders and video management systems Axis saves up to 50 % of storage and network bandwidth compared to MPEG-4 Part 2 and up to 80 % compared to Motion JPEG. This allows for more cost effective video-surveillance systems and simplified deployment and management of large-scale video surveillance systems.

 The H.264 standard is a future proof technology already featured in a number of business and consumer applications, such as the Blu-Ray disc format, high definition television (HDTV) and telecommunications and broadcasting solutions.

Anders Laurin, executive vice president, Axis Communications commented:
“Introducing this new generation is a natural step for Axis. It further highlights the well-known benefits of network video solutions in terms of creating cost-efficient, flexible and scalable solutions. With our new generation, these advantages become even more evident compared to analogue solutions”

Steve Gorski, managing director, Axis Communications (UK) Ltd commented:
“The user can either cut the costs for bandwidth and storage or use the new technology to increase the frame rate and image quality with a maintained cost.”

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Notes to editors
¹Axis Communications is the global market leader in the network video market with a market share of network cameras of 32%. The world market for network cameras alone will be worth more than $1 Billion by 2009. The network camera market is set to have a CAGR of more than 40 per cent per year over the next three years to reach a value of $1.5 billion by 2010, according to industry analyst house IMS Research (www.imsresearch.com) in its latest market report entitled ‘The World Market for CCTV and Video Surveillance Equipment 2007 Edition’ published in December 2007.

About Axis Communications
Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analogue to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring and are based on innovative, open technology platforms.

Axis is a Swedish-based company, operating worldwide with offices in 19 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on OMX Nordic Exchange, Large Cap and Information Technology. For more information about Axis, please visit our website at www.axis.com