PRESS RELEASE
31st January 2008

Axis gains market share in EMEA according to new IMS report

IMS Research’s latest report on the video surveillance equipment market across Europe, Middle East and Africa (EMEA) has confirmed that Axis Communications1 has grown its share of the network camera market in the region from 42 per cent to 46 per cent*.

Within the security cameras category of the report which includes all cameras (analogue and network based) IMS ranked Axis as the number three brand within EMEA, an equal position to last year’s report but with a marked increase in overall market share from 5.8 per cent to 8.3 per cent. IMS also forecasts that the combined worldwide market for network cameras is set to continue to grow at an annual rate of 40 per cent.

In the same report** IMS ranks all vendors that provide video surveillance equipment, including digital and analogue security equipment such as cameras, recording solutions and video servers/encoders. Axis was ranked as the number four brand within EMEA, moving from seventh place in the previous study.

Simon Harris, manager – security and ID research group, IMS Research commented: “Axis has consistently gained market share in recent years moving from 7th in EMEA to be positioned 4th in 2006. Axis’ strong position in the market demonstrates the importance of network video in today’s market”.”

Steve Gorski, managing director, Axis Communications (UK) Ltd commented: “Demand for network video keeps growing strongly and Axis through a policy of continuous innovation and focus, is able to introduce new products to keep ahead of the market. This is a very exciting time for Axis as we continue to gain share across analogue and network camera sectors.”

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Notes to editors
* EMEA market share for network cameras within the 2006 edition was at 42%.
** The world market for CCTV & Video Surveillance Equipment, 2007 edition.

¹ 1 Axis Communications is the global market leader in the network video market with a market share of network cameras of 32%. The world market for network cameras alone will be worth more than $1 Billion by 2009. The network camera market is set to have a CAGR of more than 40 per cent per year over the next three years to reach a value of $1.5 billion by 2010, according to industry analyst house IMS Research (www.imsresearch.com) in its latest market report entitled ‘The World Market for CCTV and Video Surveillance Equipment 2007 Edition’ published in December 2007.