PRESS RELEASE
 

11th December 2007

 

 

Technology shift causes strong demand for network video training from Axis

Axis Communications, the global leader within network video¹, is experiencing increasing interest in its training program – Axis Communications’ Academy. The extended use of network cameras in various applications around the world is one reason for this. However, the main driver is the ongoing technology shift from analogue CCTV to IP-based video surveillance systems.

To support Axis partners and customers globally, Axis’ Academy conducts training at a number of locations in the US, Europe and Asia. Since the start of the Academy in 2005, more than 5000 professionals have been educated in the benefits of network video. Across the UK, since 2005 nearly 550 individuals have participated in Axis Academy courses, with currently over 20 course attendees per month during 2007.

Simon Barnard, Technology Director at IDC, a UK-based system integrator, participated in a recent Axis’ Academy session. “Axis is the world leader within network video, and we appreciate having access to their invaluable knowledge”, says Mr. Barnard. “Axis’ Academy allows us to interact closely with Axis staff, which is very beneficial for us. But just as important is the possibility to share ideas and discuss business opportunities and technology trends with peers in the industry.”

Anders Laurin, executive vice president marketing, Axis Communications, commented:
“The market for network video products is currently growing with about 40% per year, creating a great need for knowledge exchange. This has become very evident in the market response for Axis’ Academy. In 2007 alone, we will educate close to 3000 persons in more than 35 different countries and we expect to see much higher numbers in 2008.”

Steve Gorski, managing director, Axis Communications (UK) Ltd commented:
“This commitment to educating the market, the support package it offers its channel partners, and R&D investment over the years goes together to create a very positive backdrop feeding our continued success in leading network video market growth.”

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Notes to editors
1 Axis Communications is the global market leader of the network video market. The world market for network cameras alone will be worth more than $1 Billion by 2010. The network camera market is set to have a CAGR of close to 38 per cent per year over the next five years to reach a value of $1.3 billion by 2010, according to industry analyst house IMS Research (www.imsresearch.com) in its latest market report entitled ‘The World Market for CCTV and Video Surveillance Equipment 2006 Edition’ published in October 2006.

About Axis Communications
Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analogue to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring and are based on innovative, open technology platforms.

Axis is a Swedish-based company, operating worldwide with offices in 19 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on OMX Nordic Exchange, Large Cap and Information Technology. For more information about Axis, please visit our website at www.axis.com

For further information about Axis Communications in the UK and Ireland, please contact:
Steve Gorski, managing director, Axis Communications (UK) Limited
Tel: +44 (0) 870 162 0047. Email: steve.gorski@axis.com

For all UK and Ireland media enquiries, including requests for images and full case study copy, please contact:
Miles Clayton / Simon Bennett, Agility PR Limited
Tel: 01438 310139. Email: miles@agilitypr.co.uk /simon@agilitypr.co.uk