PRESS RELEASE
 

10th September 2007

 

Axis targets consultants with appointment of new business development manager

Axis Communications, the global leader in network video1, has welcomed Daren Lang into the position of Business Development Manager.

Daren will be responsible for developing Axis’ sales activities with installation and integrator partners and to spearhead the Axis Architecture and Engineering (A&E) programme. The recently launched A&E programme is designed to support network architects, engineers and consultants who are responsible for designing and specifying IP-based security systems. Consultants are typically drafted in to provide advice on larger scale infrastructure projects especially for public sector and enterprise corporate clients.

Daren is joining Axis from Panasonic Security Systems, where he had worked for the past 16 years, including the last 12 years working with the security systems division. Daren has a broad base of experience, with four years as a Northern area sales manager, also four years as distribution manager and latterly taking responsibility for Panasonic’s business development within the government and corporate channel.

During his last role with Panasonic, Daren was responsible for working closely with the consultant community and to help specifiers working on large-end user projects.

Steve Gorski, managing director for Axis Communications (UK) commented:
“We are delighted to welcome Daren to the Axis UK team. Daren has substantial experience working in the security industry, and specifically brings in skills and experience to help Axis assist the consultant community to ensure we can increase of our share of involvement in large capital projects.”

Daren Lang, business development manager for Axis Communications (UK) responded:
“IP is the growth area for security and I wanted to work with the market leader as Axis is the number one player in the IP arena. I am looking forward to getting Axis closer to consultants as we understand the vital role they play in specifying security systems for the corporate and government sectors.”

Axis Communications announces new sales office in India

Axis Communications has also announced the opening of a sales office in Bangalore, India to take full advantage of the booming Indian market, with an initial focus on the transportation and retail sectors. Bangalore is in the heart of the booming Indian economy, and is one of the fastest expanding cities in India. Upgrading of large facilities such as railway stations and airports and building of new shopping malls and other large retail stores is resulting in growing business opportunities for network video in India.
The addition of the Bangalore office brings the total number of Axis sales offices to 19, and follows on from the recent office openings in Dubai and Johannesburg.
 

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Notes to editors
1Axis Communications is the global market leader of the network video market. The world market for network cameras alone will be worth more than $1 Billion by 2010. The network camera market is set to have a CAGR of close to 38 per cent per year over the next five years to reach a value of $1.3 billion by 2010, according to industry analyst house IMS Research (www.imsresearch.com) in its latest market report entitled ‘The World Market for CCTV and Video Surveillance Equipment 2006 Edition’ published in October 2006.About Axis
 Axis increases the value of network solutions. The company is an innovative market leader in network video and print servers. Axis' products and solutions are focused on applications such as security surveillance, remote monitoring and document management. The products are based on in-house developed chip technology, which is also sold to third parties.

About Axis
Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analogue to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring and are based on innovative, open technology platforms. Axis is a Swedish-based company, operating worldwide with offices in 18 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on OMX Nordic Exchange, Large Cap and Information Technology. For more information about Axis, please visit our website www.axis.com.

For further information about Axis Communications in the UK and Ireland, please contact:
Steve Gorski, managing director, Axis Communications (UK) Limited
Tel: 0870 162 0047. Email: steve.gorski@axis.com

For all UK and Ireland Axis media enquiries, please contact:
Miles Clayton /Simon Bennett, Agility PR Limited
Tel: 01438 310 139/5. Email: miles@agilitypr.co.uk / simon@agilitypr.co.uk