Axis to introduce a host of new IP-Surveillance products at IFSEC 2007

Axis Communications, the global leader in the network video market¹ , will be introducing a range of new network video products at IFSEC 2007 (Hall 20, stand 15045), giving all visitors the opportunity to investigate the latest developments in IP-Surveillance.

Axis will be demonstrating its new revolutionary video encoder - the AXIS 247S Video Server - at IFSEC this year. The AXIS 247S Video Server converts one stream of analogue video into high quality, full frame rate Motion JPEG or MPEG-4 video. The fact that the AXIS 247S Video Server is powered via Power over Ethernet (PoE) and also supplies power up into analogue cameras through PoE makes this product unique in the market today.

The recently launched AXIS 233D Network Dome Camera will also be on display. Aimed at the professional user, it is the world’s first network dome camera with progressive scan. It also features 35 times’ optical zoom and a maximum pan/tilt/zoom speed of 450 degrees per second.

Axis will also be showing its AXIS 12 blade video server-based solution that includes a 19-inch rack, the AXIS 291 1U Video Server Rack, with a built-in Gigabit switch and space for up to three AXIS 243Q Blade Video Servers. Each AXIS 243Q can convert signals from up to 12 analogue video cameras, enabling users to remotely access digital video at full frame rate over an IP network. The solution is ideal for use in casinos, airports and traffic monitoring, and wherever there is a need to migrate an analogue video system to a high performance, digital solution.

Axis will also be adding to its family of megapixel cameras; demonstrating its new video management software; and showcasing cutting-edge applications from a range of Axis Application Development Partners.

As the appeal of network video widens, Axis is also launching a new programme designed to help IT consultants reap the benefits of network video. Axis plans to hold seminars explaining the benefits of network video to the consultancy community.

Steve Gorski, managing director, Axis Communications (UK) Ltd, commented:
“Axis will be unveiling new products and beginning closer dialogue with the consultant community at IFSEC this year. As the benefits of network video are being realised by several major corporates we are now seeing a huge opportunity for sales into major infrastructure projects but to be selected for these larger contracts we need to be talking to the consultant community which wins, specifies and subcontracts much of this work. This is one important area of communications focus for us over the next year or two.”

Consultants who are interested in participating in an introductory seminar at IFSEC ‘07 should go to http://www.axis.com/partner/consult/index.htm or call Steve Gorski on 0870 162 0047.

Axis’ UK managing director Steve Gorski is also due to present an Axis success story from Hughes & Hughes, the Eire-based book retailer. Hughes & Hughes recently installed Axis network cameras throughout its books stores in Dublin Airport, in order to cut insurance fraud, thefts and support senior management decision-making. The presentation will be held at 1.45PM on Tuesday 22nd May 2007 at the show.
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Notes to editors
¹Axis Communications is the global market leader of the network video market. The world market for network cameras alone will be worth more than $1 Billion by 2010. The network camera market is set to have a CAGR of close to 38 per cent per year over the next five years to reach a value of $1.3 billion by 2010, according to industry analyst house IMS Research (www.imsresearch.com) in its latest market report entitled ‘The World Market for CCTV and Video Surveillance Equipment 2006 Edition’ published in October 2006.p>

About Axis
Axis is an IT company offering network video solutions for professional installations. The company is the global market leader in network video, driving the ongoing shift from analogue to digital video surveillance. Axis products and solutions focus on security surveillance and remote monitoring and are based on innovative, open technology platforms.

Axis is a Swedish-based company, operating worldwide with offices in 18 countries and cooperating with partners in more than 70 countries. Founded in 1984, Axis is listed on the Nordic List, Mid Cap and Information Technology exchanges. For more information about Axis, please visit our website at www.axis.com

For further information about Axis Communications in the UK and Ireland, please contact:
Steve Gorski, Managing director, Axis Communications (UK) Limited
Tel: 0870 162 0047. Email: steve.gorski@axis.com

For all UK and Ireland media enquiries, please contact:
Miles Clayton / Simon Bennett, Agility PR Limited
Tel: 01438 310139. Email: miles@agilitypr.co.uk /simon@agilitypr.co.uk