20th September 2006
|
PRESS RELEASE |
| 20th September 2006
|
Axis Communications, global leader in network video 1, has for the first time signed up to join Norbain LIVE, an eight venue regional tour showcasing products from more than 30 leading surveillance brands.
Axis has joined the line-up of brands that will be featured at Norbain LIVE06, a regional roadshow showcasing products from leading surveillance brands. Norbain, one of Europe’s most successful distributors of CCTV, access control and intruder detection equipment, kicked off its fourth annual LIVE roadshow tour in Glasgow on 19th September. LIVE06 will take in eight venues, finishing in Bristol on 12th October 2006.
Norbain LIVE is billed as an essential event for security professionals, providing a powerful platform for manufacturers to launch and demonstrate their latest security products. With the addition of Axis, Norbain LIVE06 has attracted a total of 31 manufacturers – a new record for the event. Visitors to the event have access to representatives from all of the participating manufacturers and the opportunity to attend seminars to discuss the latest issues affecting the electronic security industry.
Axis will be demonstrating its recently released AXIS 212 PTZ network camera, a pan/tilt/zoom camera which has no moving parts. The camera offers a 140 degrees pan, full overview and instant pan/tilt/zoom to any selected area with a single mouse click. Visitors will also be able to view demonstrations on the AXIS 216 FD and AXIS 225 FD fixed-dome network cameras, AXIS 221 and AXIS 241Q Video Servers plus Axis’ camera management software suite – the AXIS Camera Station.
Both Axis and Norbain are actively educating the market about IP-Surveillance and explaining the incorporation of digital products even into existing analogue surveillance systems.
Steve Gorski, managing director of Axis Communications UK commented:
“We applaud initiatives such as LIVE06 as it provides a country-wide platform to explain the benefits of IP-surveillance to a wide security installer audience. Transition from analogue to digital is certainly gaining momentum and we want to support installers with information and guidance to help companies reap the benefits of the growing IP-surveillance market.”
Huw Edwards, marketing communications manager, Norbain:
“The addition of Axis to the show really illustrates the growing emphasis on IP in electronic security. We are proud to be able to offer visitors one of the most educational and informative events currently available in the security industry.”
-ends-
Notes to editors
Axis Communications is the leading player in the network camera market with 47 per cent market share in the EMEA region according to industry analyst house IMS Research in its latest market report entitled ‘The World Market for CCTV and Video Surveillance Equipment 2005 Edition’ published in October 2005. The network camera market was worth $54.7m in 2004 and is set to grow by 50 per cent per year over the next five years to reach a value of $360.6m in 2009, in EMEA alone, according to the same report.
About Axis
Axis increases the value of network solutions. The company is an innovative market leader in network video and print servers. Axis' products and solutions are focused on applications such as security surveillance, remote monitoring and document management. The products are based on in-house developed chip technology, which is also sold to third parties.
Axis was founded in 1984 and is listed on the Stockholmsbörsen (XSSE: AXIS) Attract 40-list in Sweden. Axis operates globally with offices in 17 countries and in cooperation with distributors and system integrators in 70 countries. Markets outside Sweden account for more than 95% of sales. Information about Axis can be found at www.axis.com.
For further information about Axis Communications in the UK and Ireland, please contact:
Steve Gorski, managing director, Axis Communications (UK) Limited
Tel: 0870 162 0047. Email: steve.gorski@axis.com
For all UK and Ireland Axis media enquiries and images to support this story, please contact:
Miles Clayton /Simon Bennett, Agility PR Limited
Tel: 01438 310 139/5. Email: miles@ agilitypr.co.uk /
simon@agilitypr.co.uk
For all Norbain press enquiries, please contact:
Caroline Akeroyd, Public Relations Executive, Norbain SD
Tel: 0118 944 0123. Email: Caroline.Akeroyd@norbain.co.uk