PRESS RELEASE
20th April 2006

Axis wins US award for its new PTZ network camera

Axis Communications, the global leader in the network video market1, announced today that the American Security Industry Association (SIA) has selected the AXIS 214 Pan/Tilt/Zoom (PTZ) Network Camera for a ‘Product Achievement Award: Digital Video Device.’ The judging took place at the 2006 ISC West new product showcase awards program held in Las Vegas, 5th – 7th April 2006. A panel of security industry professionals viewed presentations on more than 60 competitive products and selected the AXIS 214 PTZ based on its superior image quality and affordable price.

The new product showcase is internationally recognised as one of the security industry’s most prestigious award programs. It is held each year at the ISC West event, where designers and manufacturers submit their newest electronic security products, peripherals and services for consideration in the showcase.

Steve Gorski, managing director, for Axis Communications UK Ltd summed up this award by saying: "I am delighted that the Security Industry Association has recognised the AXIS 214 PTZ as a leading and innovative product in its category. It is an outstanding camera at its price point, offering superior image quality and a full set of features including two-way audio and MPEG-4 compression."

The AXIS 214 PTZ is a high performance camera with automatic day/night functionality for professional surveillance and remote monitoring. It combines a high-quality colour camera with the flexibility of remote pan/tilt/zoom functions. The AXIS 214 PTZ utilises simultaneous MPEG-4 and Motion JPEG compression to optimise storage and viewing capabilities. The camera’s range enables it to cover a wide field of view, making it ideal for use in mid-sized businesses. In addition, its synchronised two-way audio feature enables remote users to listen to and speak with visitors or intruders.

The AXIS 214PTZ is available through Axis’ distribution channels at a recommended retail price of £839 excluding VAT.
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Notes to editors
1 Axis Communications is the leading player in the network camera market with 47 per cent market share in the EMEA region according to industry analyst house IMS Research in its latest market report entitled ‘The World Market for CCTV and Video Surveillance Equipment 2005 Edition’ published in October 2005. The network camera market was worth $547m in 2004 and is set to grow by 50 per cent per year over the next five years to reach a value of $360.6m in 2009 in EMEA alone, according to the same report.

About Axis
Axis Communications increases the value of network solutions. The company is an innovative market leader in network video and print servers. Axis’ products and solutions are focused on applications such as security, surveillance, remote monitoring and document management. The products are based on in-house developed chip technology which is also sold to third parties.

Axis was founded in 1984 and is listed on the Stockholmsbörsen (XSSE: AXIS). Axis operates globally with offices in 16 countries an in cooperation with distributors, systems integrators and OEM partners in 70 countries. Markets outside Sweden account for more than 95% of sales. Information about Axis can be found at www.axis.com. 

For further information about Axis Communications in the UK and Ireland, please contact:
Steve Gorski, managing director, Axis Communications (UK) Limited
Tel: 0870 162 0047. Email: steve.gorski@axis.com

For all UK and Ireland media enquiries, please contact:
Miles Clayton / Tim Rose/Simon Bennett, Agility PR Limited
Tel: 01438 310 139. Email: miles.clayton@agilitypr.co.uk / tim.rose@agilitypr.co.uk / simon.bennett@agilitypr.co.uk