23rd March 2006
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PRESS RELEASE |
| 23rd March 2006
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Axis offers view into the future of IP-Surveillance at IFSEC 2006
Axis Communications, the global leader in the network video market1, will give all visitors to IFSEC 2006 (Hall 20, stand N105) the chance to find out about the latest developments in IP-Surveillance including the launch of Axis’ first product optimised for Intelligent Video application integration.
Axis is launching a total of five new products at IFSEC which are together designed to make the installation and use of Axis products easier. IFSEC takes place at National Exhibition Centre, Birmingham from 8th–11th May 2006.
The AXIS 242S IV Video Server is a single channel video server equipped with a DSP (Digital Signal Processor) chip, enabling built-in handling of intelligent video analysis together with collection and transmission of high quality images.
The AXIS 242S IV uses Axis’ open Application Programming Interfaces called AXIS VAPIX, allowing a range of applications from Axis’ Application Development Partners to be easily downloaded. Therefore, it is easy to tailor the AXIS 242S IV to meet specific business requirements.
One such application is the AXIS IVM120 People Counter – downloaded onto the AXIS 242S IV, the software executes people counting analysis. It is ideal for applications such as entrance and exit management but also for measuring the effectiveness of in-store promotions based on an analysis of people traffic around point-of-sale displays for example.
Also making its debut at IFSEC is the AXIS 216FD Fixed Dome Network Camera. Simple to install, its discreet, compact design provides effective protection against tampering and is easy to power-up using Power over Ethernet. The camera lens adjusts to any angle and even in low light the AXIS 216FD delivers crisp images at up to 30 frames per second. Two-way audio support is possible as the AXIS 216FD has a built-in microphone to listen in and communicate orders or requests back to visitors or intruders. Supported by the industry’s largest base of video management software, the AXIS 216FD is ideal for securing retail, banking, schools and offices over a LAN or across the Internet.
Using a joystick gives responsive and accurate control of network cameras and domes – the new AXIS 295 Video Surveillance Joystick is a USB device that allows you to quickly pan, tilt or zoom. With twelve pre-programmable buttons, this three-axis joystick integrates seamlessly with any video surveillance software platform that recognises joystick inputs via Microsoft DirectX.
For installers, the new AXIS Installation Monitor simplifies physical installation - a handheld Pocket PC automatically discovers wired or wireless AXIS network cameras, to view images and adjust focus, view angle and direction without the need of a laptop or contact with a colleague at another computer.
Steve Gorski, managing director, Axis Communications (UK) Ltd, commented:
“Axis keeps pushing the boundaries of network video further, and the products we are launching at IFSEC demonstrate this. We invite anyone who really wants to fully experience the capabilities of network video solutions to visit us at our stand, so we can prove why Axis innovation keeps us ahead. New products such as AXIS IVM120 People Counter also show how we are reaching further into new exciting areas and providing added value solutions for new audiences.”
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Notes to editors
1 Axis Communications is the leading player in the network camera market with 47 per cent market share in the EMEA region according to industry analyst house IMS Research in its latest market report entitled ‘The World Market for CCTV and Video Surveillance Equipment 2005 Edition’ published in October 2005. The network camera market was worth $547m in 2004 and is set to grow by 50 per cent per year over the next five years to reach a value of $360.6m in 2009, in EMEA alone, according to the same report.
About Axis
Axis Communications increases the value of network solutions. The company is an innovative market leader in network video and print servers. Axis’ products and solutions are focused on applications such as security, surveillance, remote monitoring and document management. The products are based on in-house developed chip technology which is also sold to third parties.
Axis was founded in 1984 and is listed on the Stockholmsbörsen (XSSE: AXIS). Axis operates globally with offices in 16 countries an in cooperation with distributors, systems integrators and OEM partners in 70 countries. Markets outside Sweden account for more than 95% of sales. Information about Axis can be found at www.axis.com.
For further information about Axis Communications in the UK and Ireland, please contact:
Steve Gorski, managing director, Axis Communications (UK) Limited
Tel: 0870 162 0047. Email: steve.gorski@axis.com
For all UK and Ireland media enquiries, please contact:
Miles Clayton / Tim Rose/Simon Bennett, Agility PR Limited
Tel: 01763 288 000. Email: miles.clayton@agilitypr.co.uk / tim.rose@agilitypr.co.uk / simon.bennett@agilitypr.co.uk