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PRESS RELEASE |
| 28th February 2006
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Axis’ annual trends survey finds corporate physical
security buying decisions moving into the IT department
Market research conducted by Agility PR on behalf of IP-surveillance
market leader Axis Communications 1 at International IP Security Exhibition &
Conference (IIPSEC 2006) last month, showed a continued trend for physical
security buying decisions to move into the hands of the IT director and his
team. 40% of respondents now believe this is the case up from 28% a year ago.
Other key findings from the survey were:
- A third of respondents (32%) think that security managers used to be
more involved in the buying decision than they are today
- Nearly two thirds of IIPSEC visitors (62%) saw remote monitoring via the
internet as the key benefit of moving to IP-Surveillance, rising from 44% a
year ago
- The second most significant driver for adoption of IP-Surveillance for
over a quarter of attendees (26%) was ‘the use of existing network and
computer infrastructure’
- Lack of knowledge and skills amongst the security installer community
was seen as the key obstacle to adoption of IP-Surveillance by 36% of IIPSEC
visitors, 26% of whom were traditional CCTV distributors and installers
- Nearly a third (32%) believe ‘Integration of physical security
applications using IP’ (i.e. access control and building management systems
with network cameras) is the most significant technical development driving
the adoption of IP-Surveillance this year
- A quarter (24%) believe that improvement in the quality and output of
network cameras and other IP-Surveillance technologies is the key technical
driver in the market.
Respondents that were planning to deploy security systems during 2006 sited
video surveillance as the largest area of focus with 29% planning to install
this technology this year. The next most important area for purchase and
installation appears to be alarm monitoring & management which will be
installed by 22% this year. A smaller but already significant minority (16%)
plan to install Intelligent Video applications this year. This figure is set
to rise to 19% in 2007, according to responses.
It seems the job of educating the market is never done. Respondents were
keenest for Axis and other IP-Surveillance vendors to continue to devote
resources to educating the market about the benefits of IP-Surveillance (68%
put this as the first or second most important element of support that Axis
needs to continue to offer).
IT resellers specifically wanted Axis to continue its commitment to
education via its Training Academy (34% voted this the single most valuable
resource Axis could provide). End user education and ‘A strong Application
Developer Partner programme’ ran a close second and third respectively as
resources that IT resellers most valued from vendors.
The education sector along with the central & local government sector
generally are considered early adopters of IP-Surveillance – 26% voted for
each of these. Transport came third with 22% of the vote.
Steve Gorski, managing director of Axis Communications (UK) Limited,
commented:
“This year’s Axis IP-Surveillance trends survey illustrates the positive
trend towards more widespread adoption of IP-Surveillance. Technology
developments like the near total availability of broadband; and the
convergence of different types of physical surveillance systems via the
network; are having a real impact on demand. However what is also clear is
that we need to continue to educate the market about the benefits of the new
technology and support our integrators and software developers effectively.”
The findings are based on written questionnaires completed by 100 randomly
selected IIPSEC 2006 visitors on 24th January 2006. 26% of the sample were
CCTV installers or distributors, 18% were IT
resellers/integrators/distributors, 18% were vendors/ manufacturers, 12%
were end users, 4% were software developers, 10% consultants/specifiers, and
12% were other suppliers to the industry including the media, industry
analysts and training providers.
-ends-
Notes to editors
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Axis Communications is the leading player in the network
camera market with 47 per cent market share in the EMEA region according to
industry analyst house IMS Research in its latest market report entitled
‘The World Market for CCTV and Video Surveillance Equipment 2005 Edition’
published in October 2005. The network camera market was worth $547m in 2004
and is set to grow by 50 per cent per year over the next five years to reach
a value of $360.6m in 2009, in EMEA alone, according to the same report.
About Axis
Axis increases the value of network solutions. The company is an innovative market leader in network video and print servers. Axis' products and solutions are focused on applications such as security surveillance, remote monitoring and document management. The products are based on in-house developed chip technology, which is also sold to third parties.
Axis was founded in 1984 and is listed on the O-list (Attract 40) of Stockholmsbörsen (XSSE: AXIS). Axis operates globally with offices in 16 countries and in cooperation with distributors, system integrators and OEM partners in 70 countries. Markets outside Sweden account for more than 95% of sales. Information about Axis can be found at
www.axis.com
For further information about Axis Communications in the UK and Ireland, please
contact:
Steve Gorski, managing director, Axis Communications (UK) Limited
Tel: 0870 162 0047. Email:
steve.gorski@axis.com
For all Axis Communications UK and Ireland media enquiries, please contact:
Miles Clayton / Tim Rose, Agility PR Limited
Tel: 01438 310 139. Email:
miles.clayton@agilitypr.co.uk /
tim.rose@agilitypr.co.uk