PRESS RELEASE
11th August 2005

Axis partners with Goldeneye on UK’s first dedicated IP-based ARC 

Axis Communications, the global leader in IP-Surveillance, has made Goldeneye UK Ltd its first partner for alarm receiving centre services in the UK. Goldeneye launched its IP-based Alarm Receiving Centre (ARC) last month. 

The new ARC represents an entirely new approach to remote monitoring, offering significant cost and operational benefits over its analogue predecessors. The flexibility of IP-enabled systems means that it is now possible to use motion detection, now built into many network cameras, to provide real-time video within seconds of a security event starting. Dedicated monitoring staff at Goldeneye’s ARC can then verify the event and notify relevant parties (including the emergency services) to facilitate rapid reaction. The live image can also be forwarded to mobile devices as well as PCs. 

Dominic Bruning, managing director for Axis Communications UK, commented:
“The immediacy and flexibility that is provided by the technology that Goldeneye is using combines well with the experience of its ARC personnel to more accurately detect the type of event; initiate the appropriate response; and support teams travelling to or already at the scene. It represents an excellent opportunity to demonstrate the effectiveness of Axis’ IP-based surveillance solutions.” 

Paul Driver, managing director of Goldeneye UK, explained that the insurance industry still needed to take note of the shake-up that the arrival of IP-Surveillance technologies has created in the security monitoring sector: 
“Insurers are still very focused on only approving monitored CCTV systems based on outdated standards designed for analogue technology. They need to recognise that we have moved into a new era in security. Our IP-based monitoring systems now exceed current standards in all areas and the ability of IP-Surveillance systems to integrate with other network based security systems creates an entirely new set of requirements for remote monitoring. 

“Recognition of lower total cost of ownership of IP-Surveillance solutions has also acted to create significant end-user demand. Affordability, scalability and flexibility are key benefits of IP-based surveillance systems. These benefits are already leading to more and better surveillance system deployments, equating to greater crime detection and loss prevention. That can only be good for the insurance industry. They need to gain an understanding of these facts and the technologies involved in creating them, rather than dismissing them out of hand. IP should now be the preferred option for insurers.

“We will be working with Axis and others to highlight to the insurance community that IP-Surveillance-based monitoring services offers timely, safe, secure, and cost-effective security. The demand for our services helps illustrate that end users are already comfortable that IP-Surveillance is meeting and exceeding their 24-hour security needs.”

Sales of IP-based surveillance systems are set to rise significantly over the next few years. The network camera market is now growing by close to 40 per cent per year as leading vendors launch new cameras with new features and greater versatility, quarter in quarter out. It is anticipated that over 65 per cent of UK companies will be considering IP-based camera systems over the next year. By 2007 sales of network cameras will exceed traditional analogue CCTV sales according to leading analyst JP Freeman Inc and the world wide market for IP-Surveillance products will rise to $1.2 billion by 2010.

About Axis
Axis increases the value of network solutions. The company is an innovative market leader in network video and print servers. Axis' products and solutions are focused on applications such as security surveillance, remote monitoring and document management. The products are based on in-house developed chip technology, which is also sold to third parties.

Axis was founded in 1984 and is listed on the Stockholmsbörsen (XSSE: AXIS) Attract 40-list. Axis operates globally with offices in 16 countries and in cooperation with distributors, system integrators and OEM partners in 70 countries. Markets outside Sweden account for more than 95% of sales. Information about Axis can be found at www.axis.com

About Goldeneye UK
Goldeneye is the leading UK provider of remote monitoring services for IP based surveillance and security systems. It operates the UK’s first pure IP based, BS5979 Category II accredited, Alarm Receiving Centre (ARC),(the highest accreditation possible for a UK based ARC). This means that the construction of its facility meets exacting industry requirements and its systems and operational procedures are of the highest standard. The firm employs only fully trained staff that are licensed and security screened to industry standards.

Its large investment in software systems and mission critical computer hardware enables them to create secure, enterprise wide, integrated remote monitoring solutions matched to clients exact needs including, CCTV, remote access control, fire, critical asset monitoring, ,environmental control and lone worker support. Goldeneye also offer consultancy, software and support for companies and organisations wishing to establish in house IP-enabled security control centres. For more information please visit www.goldeneyeuk.com

For further information, please contact:
Dominic Bruning, Managing Director, Axis Communications (UK) Limited
Tel: 0870 162 0047. Email: dominic.bruning@axis.com

For further information about Goldeneye, please contact:
Paul Driver, Managing Director, Goldeneye (UK) Limited
Tel: 01706 231556 Email: paul.driver@goldeneyeuk.com 

For all UK media enquiries, please contact:
Miles Clayton / Tim Rose, Agility PR Limited
Tel: 01763 288 000. Email: miles.clayton@agilitypr.co.uk / tim.rose@agilitypr.co.uk