People counting
In a retail store there could be a network video device installed at each of the three public entrances.
Network video devices can be fitted with a people counting module, which records numbers of people passing through each door directly into a central business unit. Separate devices provide views of point of sale displays. Network cameras may trigger on motion and will stream this video down to a central unit, and onto an IV operator for analysis of
"dwell times". High volumes of people buzzing around, combined with long dwell times provide a picture of the display success. This information ultimately aids the store’s overall profitability.
Other important store issues are: "When do queuing levels start to impact the customer experience? Is a particular line going faster than anticipated? Is there frustration around a new layout in a
store?"
Network video systems can therefore serve multiple purposes: for business intelligence purposes helping retailers to increase sales and profitability through analysis of customer behavior; for improving the customer experience through analysis of queuing times and observing reaction of waiting customers, helping support decisions to open new tills as queue times reach levels where they begin to detract from the customer experience.

See AXIS IVM120 People Counter
License plate recognition
Intelligent parking is a successful application based on license plate recognition. A problem may be that clients lose their long term parking tickets and question the administration of the specific parking lot. Lots of time and energy are spent on finding the correct fee. The new system offers monthly bills and non questionable parking tickets.
Another issue is the use of parking lots for letting stolen vehicles
"cool off". The police authorities welcome the new intelligent gate keepers that records entry times and statistics of which cars reside in each parking location. It prohibits both housing of stolen cars at other city locations as well as
tampering with cars parked at an “intelligent house”. The IV application serves multiple purposes. Owners of cars, authorities and the parking administration are among the winners.
D-fence or tripwire
A "trip-wire" application helps prohibit break-in attempts with limited security officers on duty. The application is designed to offer a virtual line or lines, restricting passage in one specific direction. In other words, employees or security personnel may leave a building but not re-enter without consulting the alarm administrator.
Tailoring the virtual trip wires, offers great potential. This means that intelligent video systems can configure surveillance systems so they only collect video data when specific parameters exist and when anomalies to normal movements are detected. The key point here is that systems can be set up to deliver far more targeted and specific information.
Components built on open standards
New modules are being integrated into network video devices to fully enable powerful intelligent video applications. The IV-enabled one port video server called the AXIS 242S IV contains an additional Digital Signal Processing (DSP) chip. This chip is fully dedicated to the processing of data associated with IV applications.

In order to be commercially attractive and optimize software compatibility and usability, Axis technology strategy has been built on an open platform. The platform provides more possibilities to capitalize on our partner program that constantly offers cutting edge software technology for future intelligent analytics.