Gold Application Development Partners
Axis adds Gold level to its Application Development Partner (ADP) Program – ensuring early adoption of latest technology in network video solutions
One step ahead
Maintaining a market leadership position means staying one step ahead and delivering cutting-edge product features and functionalities. Adding a “Gold” level to the Axis Application Development Partner Program provides an open framework for developing a closer collaboration with industry leading software developers who share our vision and have the resources to quickly integrate the latest in network video technology from Axis.
Together, we are able to jointly deliver superior, more tightly integrated solutions for the benefit of our mutual customers.
Shared vision and commitment
Industry leading software developers with significant market share may be invited to upgrade to the Gold Application Development Partner level. Partner selection is based on a number of criteria, including:
- Volume of business the partner generates for Axis
- Comprehensive technical integration and support of Axis products
- Early adoption of new Axis features and functionality in partner software
- Non-competition with Axis in the market
- Strong collaboration with Axis – both technical and commercial
Gold ADPs have demonstrated that Axis is their preferred network video hardware vendor by meeting volume channel license requirements, sharing product roadmap information, dedicating development resources for integrating new Axis products and features, and regularly engaging with Axis business development managers. Axis works closely with Gold Application Development Partners to develop and execute joint technical and commercial go-to-market strategies.
Extended business opportunities for all
In exchange for committing substantial development resources to support Axis products, Gold ADPs are rewarded with a closer technical and commercial relationship with Axis. Benefits for Gold ADPs include:
- Pre-release products for development and testing
- Advance product roadmap
- Beta firmware to support new features and functionality
- Prioritized development support
- Joint commercial and marketing planning
- Visibility on Axis website
But it’s not just Axis and our Gold ADPs who achieve mutual success from the collaboration. Extended benefits for all participants of the ADP Program include:
- Learning from shared integration experiences
- Easier integration of new Axis products, features and functionality in improved “tried and tested” format
- Quicker market convergence to IP-based video solutions
Optimized end user solutions
By working closely with our Gold Application Development Partners in the product development stage, Axis can better anticipate specific customer needs and quickly deliver innovative, intelligent, optimized solutions.