Latest news:
axisFlexSubBanner
Axis’ network products on the market
Growth potential for network video
In 1996, Axis was the first company in the world to launch the network camera. Ten years later, the company remains a clear global market and technology leader in the area of network video, in a market which, at present, is growing at around 40 percent annually.
Axis is recognized as the largest player in the professional network video market, a market where Axis leads and drives the current shift in technology. Interest in and knowledge of network video is increasing. The shift is still in its early stages, but the market is expected to have significant potential in the future.
35 percent annual growth
IMS Research forecasts a strong long term growth for network video products with an average yearly growth of 35 percent the coming five years.
According to a survey carried out by the market research institute IM Research, the shift from analog to digital technology involves a new approach to the installation of security systems. The closed circuit systems of the past will give way to open and fully integrated systems, something which is possible with Axis’ network video solutions. The shift in technology, from analog to digital, is a strong contributory factor in the predicted growth. Other factors are the economic climate, new laws and regulations, and increasing security consciousness throughout the world.
The 2008 edition of the annual IMS Research report “The World Market for CCTV & Video Surveillance Equipment” is based on reported data for 2007 and contains comprehensive information on all vendors providing analogue and digital video surveillance equipment such as cameras, recording solutions and video encoders.
Market leader in network video
Axis is positioned as number six in the world in the category - vendors providing surveillance equipment - during 2007 compared with number eight in the preceding report. In the security cameras category, including analogue as well as network cameras, IMS Research ranks Axis as number three in the world, compared with number four in the preceding report. In the category network cameras Axis still remains the clear market leader increasing the gap to the other competitors by taking market shares. In the regions Americas and EMEA Axis’ market share is three times bigger than the closest competitor.
Convergence in the market
In the past, video surveillance was synonymous with security applications, but digital technology is opening the door to new business opportunities and markets. The digital technology offers the opportunity to provide customized solutions which can easily be integrated with, for example, people counters, checkout systems and entry systems. An understanding of the opportunities of network video solutions has resulted in convergence between the companies’ IT and security departments, aiming to integrate both physical and network-based security. This has benefited Axis, since the IT departments understand networks and often have past knowledge of Axis’ products and solutions.
Competitors
Over the year, interest in network video products has increased, and this has resulted in a gradual rise in competition. The main competitors are still the analog products which represent around 90 percent of new installations. Competitors who offer network video solutions include Sony and Panasonic. The dominant manufacturers of traditional, analog cameras are global players, such as Panasonic, Pelco, Bosch and Sony.
axisFlexSubContent
