
New
platform provides products of tomorrow
Research and development has always been a highly prioritized area in order to
maintain and consolidate Axis’ market-leading position. A new technology
platform was launched during 2008 in the new ARTPEC®-3 chip, which is the result
of extensive work within the research and development area.
Axis has many years’ experience within networks and therefore possesses high
competence in the area. Axis offers products which are at the cutting edge of
technology, where image quality, image analysis, network security and system
solutions are prioritized areas.
To remain at the cutting edge by offering innovative solutions is the essence of the business. In order to identify the market’s product needs of tomorrow, Axis conducts well structured work. At Axis, about 250 engineers work systematically and effectively to develop the technology platforms and products of the future. The development work has been focused on network products since the start.
Axis works with open systems, which means that Axis’ products can be easily integrated into other security solutions and that software from partners can be added in the products. Currently, the emphasis is on solutions within the Video product area, including network cameras, video encoders, accessories and application software.
Demands are constantly increasing in relation to light sensitivity, dynamics and resolution in the network cameras. Over the years, Axis has been engaged in long-term work to develop high image quality that fulfils the demands of the network video products of tomorrow. ARTPEC® is an image processing and image compression chip that has strongly contributed to Axis’ dominating position as market leader within network video. The chip is found in both the company’s cameras as well as video encoders. ARTPEC® is an innovation that strengthens Axis’ leading position on the network video market further since the chip is not only cost efficient but also offers high performance, good bandwidth efficiency and high image quality.
Intelligent functions in network cameras are in focus on a market where passive surveillance is being replaced by active. This places demands on the components in the equipment and means that the chip shall handle more information and process higher resolution images. Axis’ development work within image analysis has meant that the company possesses solid experience and considerable expertise within the area. Processing of data can take place in the camera or on the server. Axis integrates internally developed intelligent functions in the camera such as alarm in event of vandalism (Active Tampering Alarm) and automatic tracking (Auto-tracking). Other intelligent functions are developed by the company’s ADPs, e.g. that a network video product can count people or read off a licence plate.
Axis’ investments in technological and product development are safeguarded by patents and registered designs. During the year, applications for fifteen new patent and registered design families have been filed. The applications describe Axis’ latest inventions within network technology, image processing and camera construction, and also include Axis’ innovative design. Three national patents and a number of registered designs were granted during the past year. The patent portfolio now contains 67 active patent and registered design families.
Since the beginning, Axis has collaborated with universities and colleges and continually offers students the possibility of carrying out course work at the company. Axis has long-term and good relationships with research groups at Lund University, The Royal Institute of Technology Chalmers and Linköping University. Axis is also an active partner in CCCD (Competence Center for Circuit Design) which is an association of a number of prominent companies with common interests within chip design and the governmental agency Vinnova.