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Corporate Social Responsibility (CSR)

Questions & Answers

Interview with Axis CEO

Environment

For Axis, environment issues are always important in the development of new products and the improvement of existing ones, as well as in connection with deliveries and business trips undertaken by staff.

Axis and the environment

Cooperation for safer cities

Axis is a cooperation partner in the Safe City program that is run by Target, the American retail chain.

Safe City program

Global Compact

Axis presents its commitment to the annual recurrence of Communication on Progress (Global Compact). A COP is a disclosure to stakeholders (e.g., investors, consumers, civil society, governments, etc.) on progress made in implementing the ten principles of the UN Global Compact, and in supporting broad UN development goals.

Communication on Progress

Responsible entrepreneurship is integrated in the business processes

Since Axis was founded over twenty years ago questions concerning CSR (Corporate Social Responsibility (CSR) have been a natural part of the company’s activities within corporate governance, social responsibility (human rights, labor law and business conduct) and environment. 

Social responsibility

Axis is a global company with a local presence. The company has offices in more than 20 countries and cooperates with partners in over 70 countries. Axis thereby influences the lives of many people – including shareholders, customers, employees, suppliers and others in society. Axis intends to create value for its shareholders and other stakeholders as well as build relations and take responsibility in social and environment-related matters.

Code of conduct

It is of great importance to Axis that its staff act correctly in all business related situations. The company’s Code of Conduct is therefore explicit. It emphasises the basic principles according to which Axis conducts its operations and handles relationships with its staff, business partners and other stakeholders. All employees are expected to promote, contribute to and uphold the company’s values, integrity and responsibility. Axis also encourages its suppliers, distributors, system integrators, consultants and other business partners to follow these principles.

The following international principles form the basis of Axis’ Code of Conduct:

• UN’s Universal Declaration of Human Rights.

• UN’s Global Compact initiative which was introduced in 2000 by the then general secretary Kofi Annan with the aim of promoting social and environmental responsibility in companies operating internationally.

• ILO Declaration on Fundamental Principles and Rights at Work.

These shall be considered when decisions shall be taken in all areas from research and development to marketing.

Installation of surveillance products

Axis develops and supplies network video products which are primarily used in security installations. The right to feel safe and secure is one of the most important basic principals in society, and this is where surveillance systems perform an important function, as long as they are used in accordance with prevailing legislation.

Products that are deployed for surveillance or guarding have sometimes been the focus in discussions surrounding privacy. Axis’ viewpoint is that a surveillance system in itself cannot constitute a violation of privacy. Nevertheless, as with all other equipment, it can be misused. To avoid misuse of the products, Axis attaches great importance to selection and informing partners and resellers. We hope to convey through a combination of technology innovation, compliance and voluntary best practices that security does not necessarily have to come at the expense of privacy, or vice versa.

As the market leading supplier of IP-Surveillance cameras Axis believes that our products help to improve security for people and businesses, thereby improving their safety and profitability. Surveys also show that surveillance cameras contribute to crime prevention and solving criminal actions and that a majority of the public is positive towards surveillance cameras.

The results from an international survey conducted by the National Council for Crime Prevention in Sweden, based on a written report of surveys carried out in the US, Canada, Sweden and Norway, show that crime has decreased at places which have been placed under surveillance. According to the survey the number of crimes at parking lots, for instance, has been halved at locations where surveillance cameras have been installed. In specific areas the effect has been closer to 80 percent¹. In city centers and areas with a higher crime risk, the average effect is a 7 percent decreased number of criminal incidents and at public transports the number of criminal incidents has decreased with an average of 23 percent¹.

Axis has on a number of occasions worked actively to ensure a safe environment for citizens. One example is the collaboration with the American retail chain Target which began in 2006. Axis contributed network cameras to an area where surveillance is very important in order for citizens to feel secure. The aim was to reduce vandalism and damage as well as increase security in the area, which was achieved.

[1] Report 2007:29 “Kameraövervakning och brottsprevention”, The National Council for Crime Prevention in Sweden.