Classroom training


Sales trainings - US

The Axis Communications’ Sales Essentials training is designed to provide you with the knowledge and tools needed to ignite new and run-rate business in network video surveillance. This course provides an all-around approach to generating sales by training on the importance of the sales cycle, selling against objection, and developing strategies that focus on communicating the value of network video to meet the customer’s needs.

In addition, this 1-day course will take you through the various resources Axis has to offer including sales support, marketing programs, vertical market segments, and the complete ecosystem of our partner network. This class will be interactive with a combination of lecture, workshops and real life scenarios to assist those of any sales level become more successful in selling IP Video.

Participants will also receive an AXIS M3004-V Network Camera and a padfolio with sales tools to take what you have learned out into the field.

Learning objectives

Participants will be able to:

  • Understand the importance of utilizing the sales cycle from prospecting leads to securing repeat business
  • Identify best practices for presenting IP video surveillance solutions to end users
  • Develop unique, "outside-the-box" business strategies
  • Conduct Axis product demonstrations to end users
  • Effectively utilize your partnership with Axis for sales and marketing support

Please consider the course descriptions and agendas matching your choice of Axis Communications' Academy training.

Course description Course agenda
Sales Essentials Sales Essentials agenda

Register for a training


  Dates Location Course Fee
January 15, 2015 Seattle, WA Sales Essentials USD 99
January 15, 2015 Morgantown, WV Sales Essentials USD 99
January 28, 2015 Chicago, IL Sales Essentials USD 99
January 30, 2015 Davenport, IA Sales Essentials USD 99

Note: Class sizes are limited. Axis reserves the right to cancel any event up to 10 calendar days prior to the start date. Notification of cancelled events will be sent to the attendees via e-mail. We will not give any refunds if you are forced to miss a class. We will allow you to attend another Axis Communications’ Academy course any time within 1 year at no cost if you miss your scheduled class.

Prerequisites: Recommended that participants have a basic understanding of network video. Brief online courses, tutorials, and guides can be found on the Axis Learning Center.

For questions concerning Axis Communications’ Academy training, please contact us at 800-444-2947 opt. 3 or e-mail